A consumer-centric brand design agency delivering clear strategic thinking and powerful creative solutions.

Clearblue
Environment branding

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Deliverables
Environment branding
The opportunity

A joint venture between Procter & Gamble and Swiss Precision Diagnostics, the Clearblue brand is the market leader in pregnancy monitoring and health. The business required interior decoration for their new offices in Geneva that both reflected the brand’s status within the P&G portfolio and created an engaging and inspiring place for employees and visitors alike.

Our solution

Won through a creative pitch, ALL Creative Branding’s visual solution was deemed to wholly reflect the brand’s vision and philosophy as the guardian of women’s reproductive health. A cool colour palette, vibrant imagery and decorative details expressing the joy of life was aligned to the Procter & Gamble stringent design guidelines. Our role spanned concept through to onsite implementation with our creative team being supported by Interior specialists Tonik in the design detailing and construction.

The results

The interior was one of three new branded environments for the P&G business. Anecdotedly, an internal employee survey deemed the Clearblue interior to be the most appealing and it regularly garners praise from its visitors.