Leading Swiss beauty and medical devices manufacturer, Medena, had the ambition to launch a prestige skincare line that was wholly organic whilst offering a superlative skincare experience.
Vetia Floris was created around the proposition of Luxe-Organic, and with a distinctive identity and packaging presentation which aimed to define this new segment. The iconic brand design features a white porcelain Swiss flower set against a bold backdrop of black and gold, with a range of supporting brand imagery which appears across all print and digital marketing communications, including a dedicated eCommerce site.
Vetia Floris is now available globally online and in retail outlets in Switzerland, Russia, the Middle East and Asia. A line extension, Vetia Mare, extending the franchise into a Luxe-Oceanic product range will be launched in 2015. Vetia Floris and Vetia Mare have both won a prestigious Red Dot European design award for the brand packaging design.