A new category story for a new OTC launch

 

Challenge

This was a market where nasal hygiene is still a relatively new category and not yet part of consumers’ everyday routine. We needed to give both the story of nasal hygiene and the product, a voice and identity in the marketplace.

 

Approach

Detailed research into the nasal hygiene category, including an understanding of how it is perceived in other markets, informed our work and the language and story we wove around the product.

A stand-out pack was designed with the product benefits made clear and compelling.

A key visual was created that underpinned the brand world of BecoCleanse and could be used across multi-channels.

An explanatory training guide was developed for healthcare professionals. Focused on scientific evidence around nasal hygiene and the efficacy of this 100% seawater solution

 

 

 

 

Result

Launching an OTC product is a complex task but, true to our mission, we worked to simplify the process and focus on solutions to the key challenges. The all important pack design acknowledged existing products in the category while creating something distinctly different, fresh and new.