At ALL Creative, we harness generative AI tools to enhance creativity, efficiency, and client impact, but always under human direction and responsibility.
Core Principles
- Human-first, AI-assisted
All AI output is curated, validated, and enhanced by our creative specialists. We never publish or present AI-generated work without meaningful human intervention. - Transparency & informed consent
We openly communicate how and when AI is used. For every project, clients are informed with clarity and we gain explicit agreement before incorporating AI-generated materials . - Ethics, bias and IP protection
We vet AI tools for data quality, legal compliance (including copyright), and fairness. We avoid tools that pose bias risks, and take steps to protect client and third-party intellectual property. We always use paywalled versions of AI tools. - Accountability & oversight
We maintain full oversight over AI-assisted content. Our team and leadership are accountable for all outputs, ensuring quality, authenticity, and compliance with our high standards. - Skill-building & continuous improvement
We regularly train our team on AI ethics, governance, prompt engineering, and evolving best practices. This empowers innovation while upholding professional integrity.
How We Use AI in Practice
- Concept & ideation: At times we utilise AI to generate early-stage inspiration such as moodboards, tone experiments, rapid mockups etc. before our designers apply creative thinking and polish.
- Production support: From drafting copy to retouching imagery, AI assists with efficiency, always hand-reviewed and tailored by our team.
- Research & insights: For data analysis, trend spotting, and audience profiling, AI tools streamline research, but humans always confirm insights and strategic relevance.
Sustainability and Ethics
We’re mindful of AI’s environmental footprint and focus on tools that provide efficient, responsible use. We also monitor developments in AI regulation including IPA/ISBA guidance, UK copyright and transparency standards to ensure our practices are future-ready
Why this matters for you
- Creativity with control: AI enhances freshness and variety, while humans ensure originality
- Trust and clarity: Clients know when AI was used, promoting collaboration and confidence
- Compliance & ethics: We protect your IP, honour data rights, and guard against unintended bias
- Ever-evolving expertise: As AI advances, we’re committed to staying educated and ethical
