A joined-up visitor arrivals brand for the no.1 tourist destination in London

ALL Creative helped Historic Royal Palaces conceive a new visual communication scheme for Fortress, Palace, Prison, as part of a palace-wide initiative to help visitors better understand the role and function of the Tower of London throughout a 1000 years of history.

Our strategic and creative work included the application and evolution of an existing wayfinding, signage system and map leaflet previously adopted by HRP in 2008. The new visual strategy was also applied to other on-site visitor communications including primary interpretive points and promotional displays across the Tower.