Leading brand architecture strategies for brand extension projects

 

Challenge

Perrigo UK & I needed to align the natural hay fever treatment Prevalin under the established Beconase P medicine brand and clearly define the distinctive benefits of each.  

 

Solution

ALL Creative created an OTC packaging system that clearly segmented Becocleanse as a treatment and Becodefence as a preventative solution for hay fever and allergy. The design system applied consistent umbrella branding elements whilst highlighting each product’s key claim in a powerful and consistent way.  

 

Result

The packaging architecture and system has enabled the ‘beco’ umbrella to further expand, ensuring a strong family feel that aids consumer selection at POP. See Becocleanse Case study for further information.