Ensuring brand credibility amoung GP audiences

We launched a bold global campaign to position Traumeel as a natural, clinically proven alternative to NSAIDs for musculoskeletal pain. By placing robust evidence into relatable, everyday scenarios, we shifted entrenched perceptions among healthcare professionals, unlocking trial, recommendation, and the potential for tenfold brand growth.

CHALLENGE

The anti-inflammatory category has long been dominated by traditional medicines, with NSAIDs seen as the only effective option. Our challenge was to introduce and explain a new concept, inflammation resolution, as a smarter, more sustainable approach to pain management.

We needed to re-engage HCPS and reposition this well-known natural alternative by cutting through with clarity and conviction.

STRATEGIC RESPONSE

We built the campaign around Applied Inflammation Intelligence, positioning Traumeel as a solution that heals rather than masks pain.

This progressive message was designed to resonate across a wide range of injuries and professions, from GPs to therapists and pharmacists. By focusing on advocacy and recommendations, we tackled the category’s biggest barrier: low consumer engagement.

CREATIVE SOLUTION

Our creative brought Traumeel’s benefits to life with striking, human storytelling. Through original photography, we paired each injury with the activity it interrupted and then reimagined it through recovery.

This visual approach made the science relatable, balancing rational proof with emotional impact, and helping HCPs see Traumeel as a credible, effective alternative.

DELIVERABLES

Advertising

Key Visual

Detail Aid

Patient Leaflet

Digital banners

Presentation design