Happy Chinese New Year! Hang Onto Your Stripes!

Happy New Year! No need to change your stripes 

We use spirit animals to help us define a brand’s distinctive features. Our dart frog displays the importance of letting your differences sing, whilst our wolves know that striving towards a clear mission is a winning approach. 

On the eve of Chinese New Year 2022 we’re delighted to welcome the water tiger – a zodiac encompassing strength, confidence, and bravery. The tiger defiantly refuses to change its stripes, demonstrating how one cannot change one’s essential nature. Like the self-assured tiger: know your brand’s nature and hone it in everything you say and do.

Are you a tiger brand? Or perhaps a porcupine? If you’d like to know more about our work and how we could help you self-define your brand, don’t hesitate to get in touch. Or, keep an eye out for our next newsletter. 

ALL Creative bring clarity to complex communication challenges. Through powerful creative thinking, we offer crystal clear insights.



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