OTC Masterclass

OTC Masterclass

Part 1: Packaging brief basics

Unlock 25+ years of expertise with ALL Creative’s masterclass in OTC packaging design.

Divided into two parts, this guide is perfect for newcomers in the consumer healthcare industry, Managers looking to train their staff or those diving into their first NPD or brand refresh project. Use it to:

• Match your brand strategy with packaging goals
• Ensure you’ve covered all the bases before briefing new packaging
• Brief your packaging and production design agency effectively