Talking to mums is complicated….
Realising a line extension in consumer healthcare is more difficult than the result often appears.
Navigating consumer insights, restrictive claims, regulatory boundaries, brand guidelines and client expectations requires a clear-minded approach
Add in the concerns of new Mums and you have a litter of branding and design issues to address.
The new packaging for Abidec Immune Support product, designed by ALL Creative for Perrigo UK&I, may look simple, but it takes experience to ensure all the communication boxes are ticked.
The presentation simply cuts through with carefully considered claims hierarchy that pops out at point of purchase.
Ground breaking design was not the objective here, rather successfully breaking down the complexity that research and regulation bring, whilst conveying the reassurance that Mums and carers crave.Back