• Wellbeing
• Brand Identity

Enabling a Vitamin D food supplement to shine globally.

Spending time in the sun helps you get the vitamin D you need. It’s key to maintaining health, fitness and wellbeing. However, modern lifestyles make it difficult to spend time outdoors. Vitagamma vitamin D supplements wanted to engage with consumers and pharmacists of the supplement’s huge benefits to wellbeing.

Our extensive experience in healthcare branding enabled us to successfully align Vitagamma food supplement products under a global proposition, strategy and brand identity.

We also created a bright and impactful global campaign that elevates the brand’s generic claims through an ownable key visual. The campaign series ensure consumers are reminded of the benefits of vitamin D supplementation all year round.

To ensure markets could optimise their resources we delivered detail aids, brand guidelines, an HCP leaflet, a patient leaflet, and consumer advertising (print ads).

Get in touch with the ALL Creative health, science and technology team for more information about how to cut through restrictive regulation with powerful creative solutions.

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