A new space for eye care and beauty

In just four months, we created and delivered the OPTASE Life launch campaign across the US and Europe, which carved out a new space where eye care meets beauty. With striking visual identity and clear messaging, the campaign drove strong consumer engagement and early traction, helping the brand stand out strongly.

ALL Creative campaign work for the new Optase launch

CHALLENGE

Fast track a launch campaign for two new products, Sensitive Eye Makeup Remover and Sensitive Eye Daily Renewal Cream, for people with eye health concerns, while positioning them within the beauty space.

The challenge was to build on OPTASE’s trusted medical reputation and introduce skincare benefits in a way that felt credible, desirable, and relevant to a sensitive-eye audience.

STRATEGIC RESPONSE

We developed a messaging platform that balanced clinical credibility with beauty appeal. By combining science-backed eye health claims with the language of prestige skincare, we created a compelling dual promise: effective care without compromising on beauty.

Endorsements from eye care professionals added trust and authority to the launch.

CREATIVE SOLUTION

We crafted a stylised visual identity featuring expressive, natural photography that celebrated beautiful eyes, while speaking directly to people who don’t want to compromise on skincare because of eye issues.

From packaging to campaign assets, every element drove awareness and aspiration for the new range, helping OPTASE Life define a new segment in eye health care.

ALL Creative campaign work for the new Optase launch