Abcam Cell Lines
We helped drive awareness and sales of their catalogue and custom service.
Abcam is a leading supplier of protein research tools to life scientists worldwide. They asked our medical communications experts to help grow sales across their catalogue and custom cell lines service. Cell lines are essential for validation and disease research. They are normally engineered in-house. But it’s a complex process prone to failure.
Following extensive research with the target audiences, we developed the positioning and proposition which included a structured message hierarchy based on need. This inspired our multi-layered digital campaign that captured the benefits of buying Abcam’s ready-to-go cell line in an effective and eye-catching way.