Helping local markets apply global campaigns

Challenge

Ensure Vitagamma’s global identity and image is communicated consistently across both existing and new markets.

Approach

Launching in the Spring, we created a bright and impactful global campaign that linked Vitagamma with immunity. To ensure markets could optimise their resources, we delivered; detail aids, brand guidelines, HCP leaflet, patient leaflet and consumer advertising (print ads).

Result

Our extensive experience in healthcare branding enabled us to successfully align Vitagamma food supplement products under a global proposition, strategy and brand identity. Our bright and impactful global campaign linked the brand with immunity.